İşletme Bölümü Semineri - 27 Haziran, 20.00
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on
subjective well-being and the moderating effects of materialism
Mehmet Özer, Alper Özer & Akın Koçak, Journal of Marketing Management, 2022
ABSTRACT